Canadian retailer Harry Rosen charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and exceptional service in comparison to cheaper alternatives available in the market. In this case, Harry Rosen offers a(n) value proposition.
A) more-for-the-same
B) same-for-less
C) all-or-nothing
D) more-for-more
E) more-for-less

Question

Quizplus · Accepted Answer

Harry Rosen offers a "more-for-more" value proposition, as it charges higher prices but provides higher quality and exceptional service, justifying the premium cost.

Canadian Retailer Harry Rosen Charges a Higher Price for Its