Which of the following is a disadvantage of a team-based approach to new product development?
A) Organizational confusion and tension sometimes affect the process.
B) It lengthens the time required to get the right products to market.
C) The process is highly ineffective for products with short life cycles.
D) A bottleneck at one place can seriously hinder the entire project.
E) It involves the use of a rigid, sequential product development approach.
Correct Answer:
Verified
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