In which of the following cases is little or no test marketing most likely recommended for a new product?
A) when management is unsure of the marketing program for the product
B) when the risks associated with introducing the product are high
C) when management is unsure of the projected demand for the product
D) when the costs of developing and introducing the product are low
E) when the product requires a major investment

Question

Quizplus · Accepted Answer

When the costs of developing and introducing the product are low, the financial risk is minimized, making extensive test marketing less necessary.

In Which of the Following Cases Is Little or No