In a sequential new product development process, which of the following is true of the product development step?
A) Product development is usually followed by test marketing.
B) Product development helps top management review profit projections.
C) Product development involves introducing a product into realistic market settings.
D) Product development is usually followed by a business analysis of the product.
E) Product development avoids testing products on actual customers due to liability concerns.

Question

Quizplus · Accepted Answer

In a sequential new product development process, product development is typically followed by test marketing, where the product is introduced into realistic market settings to gauge consumer response before a full-scale launch.

In a Sequential New Product Development Process, Which of the Following