As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers must
A) replace all gendered marketing with nongendered marketing.
B) remove gender as a factor in their promotional materials.
C) be careful about gender neutrality in positioning their products.
D) maintain gender boundaries in all their marketing efforts.
E) reinforce the importance of gender roles.

Question

Quizplus · Accepted Answer

Marketers need to be careful about gender neutrality to appeal to a broader audience and avoid alienating potential customers as societal views on gender roles evolve.

As Gender Roles Have Blurred, Status, Attitudes, and Behaviors Related