The results of the 2010 census suggest that the number of black households earning more than $75,000 has increased by 47 percent since 2005. Why is this detail important to marketers?
A) They have become more affluent, which positively impacts their purchasing power.
B) They have become more affluent, which negatively impacts purchasing power.
C) They have become more suburban, which has no impact on their purchasing power.
D) They have become older and therefore more careful about their purchasing power.
E) They have become a more desirable marketing segment regardless of their purchasing power.

Question

Quizplus · Accepted Answer

The increase in the number of black households earning more than $75,000 indicates greater affluence, which enhances their purchasing power, making them a more attractive target for marketers.

The Results of the 2010 Census Suggest That the Number