Even if people perceive a given servicescape similarly, they may have different reactions to it.

Question

Quizplus · Accepted Answer

People may have different emotional, cognitive, and behavioral responses to the same physical environment depending on their prior experiences, cultural background, personality traits, mood states, and situational factors. Thus, two customers can walk into the same store and have different perceptions and attitudes towards it based on their individual sensitivities and preferences.

Even If People Perceive a Given Servicescape Similarly, They May