Self-service technology versus a service experience accompanied by a human requires more focus on spatial design clarity and layout.
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Q15: The human brain can only process around
Q16: Theming is a way to add variety
Q17: Other people are part of the servicescape.
Q18: Temperature, humidity, air quality, smells, sounds, and
Q19: Even if people perceive a given servicescape
Q21: Many companies use themes to create a
Q22: Bare tables, cheap flatware, and placemats are
Q23: The most efficient signs in tourist destinations
Q24: To maintain the fantasy illusion in a
Q25: People associate "clean and orderly" with
A) "inexpensive
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