One strategy to invite guests to participate is to let the organization's market segment know that everyone entering the service setting must provide some of the service themselves.

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This strategy is known as co-creation, where guests are encouraged to actively participate in the service experience. By letting the market segment know that they must contribute to the service themselves, the organization is promoting customer engagement and creating a sense of co-ownership between the guests and the service provider.

One Strategy to Invite Guests to Participate Is to Let