Which statement reflects the philosophy of the market-oriented era?
A)A good product will sell itself.
B)The customer is king.
C)Firms should take advantage of a seller's market.
D)Advertising and personal selling should be emphasized in order to make the sale.
E)Firms should focus on value.

Question

Quizplus · Accepted Answer

The philosophy of the market-oriented era focused on satisfying customer needs and wants, making the customer the center of the marketing process. This is reflected in the statement "The customer is king."

Which Statement Reflects the Philosophy of the Market-Oriented Era