Value cocreation refers to
A)outsourcing component parts for production processes.
B)using multiple media sources in a promotional campaign.
C)customers acting as collaborators on a product.
D)relying on fewer products to create a profit.
E)the lifelong relationship between customer and company.

Question

Quizplus · Accepted Answer

Value cocreation refers to collaborating with customers to create value through joint activities such as product design, development, and service delivery. This approach involves engaging customers as collaborators rather than just passive consumers.

Value Cocreation Refers to