Eleanor works for a small computer software company. Her boss is constantly improving the company's products but neglects customers, billing, and promoting the company. Her boss's actions are indicative of the ________ era of marketing.
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

In the production-oriented era of marketing, the focus is on improving the quality of the product and increasing its availability while neglecting the needs and desires of customers, as seen in Eleanor's boss's actions.

Eleanor Works for a Small Computer Software Company