During which phase of the marketing planning process does a firm evaluate performance using marketing metrics?
A)planning phase
B)implementation phase
C)production phase
D)control phase
E)strategy phase

Question

Quizplus · Accepted Answer

The control phase is the stage where a firm evaluates performance using marketing metrics. In this phase, the firm measures the effectiveness of its marketing strategies and tactics to make necessary adjustments and improvements for future planning.

During Which Phase of the Marketing Planning Process Does a Firm