What is the third step in the marketing planning process?
A)define the business mission
B)identify and evaluate opportunities
C)evaluate using a matrix
D)implement marketing mix and allocate resources
E)perform situation analysis

Question

Quizplus · Accepted Answer

The third step in the marketing planning process is to identify and evaluate opportunities, which involves assessing potential market segments, target markets, and marketing mix strategies. This step comes after defining the business mission and performing a situation analysis, but before evaluating options using a matrix and implementing the marketing mix.

What Is the Third Step in the Marketing Planning Process