Creating value for a consumer product via place decisions involves
A)putting the product in the front of the store.
B)designing creative displays to capture consumers' attention.
C)pricing products differently at different stores.
D)making sure the product is available where and when customers will want it.
E)focusing exclusively on Internet sales to reduce supply chain costs.

Question

Quizplus · Accepted Answer

Creating value for a consumer product via place decisions involves making sure that the product is available where and when customers will want it. This includes factors such as selecting the most appropriate distribution channels, ensuring sufficient product inventory levels, and selecting optimal retail locations. By ensuring that the product is readily available to consumers, companies can increase customer satisfaction, reduce the likelihood of lost sales due to out-of-stock situations, and potentially increase sales revenue. The other options listed may also contribute to creating value for a consumer product via place decisions, but ensuring product availability is the most critical factor.

Creating Value for a Consumer Product Via Place Decisions Involves