Bethany is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Bethany is concerned with whether the segment is
A)substantial.
B)responsive.
C)profitable.
D)reachable.
E)identifiable.

Question

Quizplus · Accepted Answer

Bethany's concern about the market segment being too small and having too little income to have sufficient buying power directly relates to whether the segment is substantial. A substantial market segment is large enough and has enough purchasing power to be profitable.

Bethany Is Concerned That One of the Potential Market Segments