After assessing the market growth potential in Canada for his company's biking gear, Owen wanted to evaluate market competitiveness. To do this, Owen would consider
A)mass marketing of distribution potential and logistical support.
B)the current size of the market and the expected growth rate.
C)ease of pricing control and number of promotional outlets.
D)the number of competitors, entry barriers, and product substitutes.
E)profitability and customer buying behavior.

Question

Quizplus · Accepted Answer

To evaluate market competitiveness, Owen would need to consider the number of competitors, entry barriers, and product substitutes. This information would give him a sense of the level of saturation and market demand for biking gear in Canada. While factors like distribution potential and logistical support can impact the level of competition, they are not direct measures of market competitiveness. Similarly, ease of pricing control and promotional outlets are important for marketing strategy but not necessarily evaluative of market competition. Finally, profitability and customer buying behavior are important factors, but they do not specifically address the level of competition in the market.

After Assessing the Market Growth Potential in Canada for His