Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?
A)loyalty segmentation
B)benefit segmentation
C)psychographic segmentation
D)geodemographic segmentation
E)demographic segmentation

Question

Quizplus · Accepted Answer

LinkedIn is using benefit segmentation by targeting business professionals who have specific needs related to networking with colleagues, sharing their expertise, posting online résumés, and finding new jobs. This segmentation method allows LinkedIn to provide tailored benefits that meet the unique needs of this group, setting them apart from other social networking sites.

Social Networking Sites That Compete Directly with Facebook Have a Difficult