Claire is assessing the percentage of customers who have not returned to the Coffee-of-the-Month Club to estimate how many might leave on a yearly basis. What process is Claire working on?
A)evaluating the profitability of a segment over a lifetime
B)selecting a target market
C)estimating fixed costs
D)assessing a marketing strategy
E)understanding profit margin percentage

Question

Quizplus · Accepted Answer

Claire is assessing the percentage of customers who have not returned to estimate how many might leave on a yearly basis. This is part of evaluating the profitability of a segment over a lifetime because it helps assess how many customers are likely to continue their subscription in the long term.

Claire Is Assessing the Percentage of Customers Who Have Not