Meal-in-a-Minute is a meal-preparation service operating in three states. Customers visit a Meal-in-a-Minute store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?
A)loyalty segmentation
B)benefit segmentation
C)psychographic segmentation
D)geodemographic segmentation
E)demographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation would be most useful for choosing new locations because it considers both geographic and demographic factors, such as population density, income levels, age ranges, and ethnic diversity. This would help Meal-in-a-Minute identify areas where their target market is most likely to live and where their business model would be most successful.

Meal-In-A-Minute Is a Meal-Preparation Service Operating in Three States