Which segmentation method is being used when M&M's offers special graduation-themed packaging for customized M&M's (imprinted with the name, graduation date, and special messages for the graduate)?
A)occasion segmentation
B)geographic segmentation
C)lifestyle segmentation
D)benefit segmentation
E)loyalty segmentation

Question

Quizplus · Accepted Answer

The segmentation method being used in this scenario is occasion segmentation, as M&M's is specifically targeting the occasion of graduation by offering customized packaging and imprinted candies with graduation-related details.

Which Segmentation Method Is Being Used When M&M's Offers Special