Molly's Sweets makes a specialty line of after-dinner mints that they promote to brides and grooms for use as party favors to put next to each guest's place setting at the reception. Which type of segmentation does this represent?
A)geodemographic
B)loyalty
C)psychographic
D)lifestyles
E)occasion

Question

Quizplus · Accepted Answer

The fact that Molly's Sweets promotes their after-dinner mints specifically for use as party favors at receptions indicates that this represents occasion-based segmentation. They are targeting a specific event or occasion (wedding receptions) rather than targeting a specific demographic, loyalty group, psychographic trait, or lifestyle.

Molly's Sweets Makes a Specialty Line of After-Dinner Mints That