For many salespeople,the core products that they are selling provide the same features and benefits as those of their competitors.Which of the following statements is true regarding this sort of competitive environment?
A)The best way to build long-term relationships is to offer the lowest price.
B)The best way to build long-term relationships is to offer superior service quality.
C)Competing on price produces customers who are loyal and easy to keep.
D)This sort of competitive environment is rare.
E)Service quality includes salespeople promising to exceed customer expectations.

Question

For many salespeople,the core products that they are selling provide the same features and benefits as those of their competitors.Which of the following statements is true regarding this sort of competitive environment?​
A)​The best way to build long-term relationships is to offer the lowest price.
B)The best way to build long-term relationships is to offer superior service quality.​
C)Competing on price produces customers who are loyal and easy to keep.
D)This sort of competitive environment is rare.​
E)Service quality includes salespeople promising to exceed customer expectations.​

Quizplus · Accepted Answer

When the products being sold are similar to those of competitors, offering superior service quality can be the key to building long-term relationships with customers. This includes providing exceptional customer service, being responsive to customer needs, and offering solutions and support beyond just the product. Competing on price alone may attract customers, but it doesn't create loyalty or guarantee repeat business.

For Many Salespeople,the Core Products That They Are Selling Provide