Which of the following is associated with the concept generation phase of the new products process?
A) Protocol concept
B) Batch concept
C) Fully screened concept
D) Stated concept

Question

Quizplus · Accepted Answer

Stated concept is associated with the concept generation phase of the new products process. During this phase, possible product ideas are generated and stated concept refers to the initial concept statement that describes the basic elements of the proposed product. Protocol concept, batch concept, and fully screened concept are associated with later stages of the new products process.

Which of the Following Is Associated with the Concept Generation