When evaluating a new product proposal, a(n) _____ is used to see what potential consumers think about the idea.
A) utility test
B) feasibility analysis
C) concept test
D) construct validity analysis

Question

Quizplus · Accepted Answer

A concept test is specifically designed to gather feedback from potential consumers about a new product proposal. A utility test is used to test the usefulness or functionality of a product, a feasibility analysis examines the practicality of developing and launching a product, and a construct validity analysis is a statistical method used to evaluate the accuracy of a measurement instrument.

When Evaluating a New Product Proposal, A(n) _____ Is Used