Project evaluation involves preparing a statement of what is wanted from the new product, and this statement is called the:
A) product concept.
B) product protocol.
C) product prototype.
D) product innovation charter.

Question

Quizplus · Accepted Answer

The product protocol is the statement that outlines what is wanted from the new product, including target market, product positioning, and key features or benefits.

Project Evaluation Involves Preparing a Statement of What Is Wanted