In the new products process, a cross-functional team:
A) only includes members of the top management.
B) seeks to eliminate "over-the-wall" product development.
C) discounts parallel processing.
D) starts working on the project only in the later phases of the process.

Question

Quizplus · Accepted Answer

A cross-functional team includes representatives from various departments and functions within the company, such as marketing, product design, and engineering. The purpose of a cross-functional team is to improve communication and collaboration between departments and eliminate the "over-the-wall" mentality where one department finishes their task and simply throws it over to the next department without any interaction or coordination. Therefore, choice B is the best answer as it directly addresses the purpose of a cross-functional team.

In the New Products Process, a Cross-Functional Team