Checklists produce a multitude of potential new product concepts, most of them worthless.
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Q9: Research into customer perceptions can be used
Q10: Conjoint analysis fails in generating high-potential concepts
Q11: Theoretically, the three basic types of attributes
Q12: Conjoint analysis puts all of the determinant
Q13: The displacement template, presented by Goldenberg and
Q15: In the context of gap maps, attributes
Q16: Dimensional analysis involves listing only the measurements
Q17: A full-profile conjoint analysis is one for
Q18: Product attributes include features, functions, and benefits.
Q19: Benefits are product attributes that can be
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