Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.
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Q4: A product is really nothing but attributes.
Q5: Conjoint results are a valid early indicator
Q6: Determinant gap maps rely less on managerial
Q7: Analogy is used heavily as part of
Q8: Determinant gap maps are speedy and cost-efficient.
Q10: Conjoint analysis fails in generating high-potential concepts
Q11: Theoretically, the three basic types of attributes
Q12: Conjoint analysis puts all of the determinant
Q13: The displacement template, presented by Goldenberg and
Q14: Checklists produce a multitude of potential new
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