''We have a consensus, so that should convince this particular individual,'' is the correct application of the social proof principle.

Question

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The correct application of the social proof principle would be to say "There is a consensus among many people, so it is likely that this is the correct idea or action." Social proof is not about convincing an individual by pointing to the consensus, but rather about using the fact that a group of people have accepted something as evidence that it is true or the correct course of action.

''We Have a Consensus, So That Should Convince This Particular