Company analysis deals with size, location, demand and trends.
Correct Answer:
Verified
Q59: 'Importance attributes' are those which have to
Q60: A typical positioning map compares services or
Q61: In a competitive market, a catering company
Q62: In a service setting, which attributes would
Q63: If you were involved in the marketing
Q65: You have been hired as a tertiary
Q66: Understanding the concept of 'positioning' is central
Q67: Select four service organisations and develop a
Q68: What steps would you follow in developing
Q69: A major challenge for services marketers when
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