Understanding the concept of 'positioning' is central to developing an effective competitive posture.

Name: Understanding the concept of 'positioning' is central to developing an effective competitive posture.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning refers to the process of creating an image or identity in the minds of target customers for a brand or product, relative to competitors. It is a critical component of developing a strong competitive strategy.

Understanding the Concept of 'Positioning' Is Central to Developing an Effective