A typical positioning map compares services or service providers based on perceptions of _____________.
A)one attribute
B)two attributes
C)three to five attributes
D)ten or more attributes
E)all service attributes that customers value

Question

Quizplus · Accepted Answer

Positioning maps typically compare services or service providers based on perceptions of two attributes, allowing for a visual comparison on how they stack up against each other in those dimensions.

A Typical Positioning Map Compares Services or Service Providers Based