When determining the overall nature, level and trend of demand and the geographical location of the demand it is useful to undertake a(n):
A)competitive analysis
B)company analysis
C)customer analysis
D)internal analysis
E)positioning analysis

Question

Quizplus · Accepted Answer

To understand the nature, level, and trend of demand and its geographical location, it is necessary to conduct a customer analysis. This involves identifying the characteristics of potential customers, their needs, preferences, behaviors, and their location. This information is crucial for developing a marketing strategy that targets the right customers with the right product and the right message. Competitor analysis, company analysis, internal analysis, and positioning analysis are important for developing a marketing strategy, but they do not specifically address the nature, level, and trend of demand and the geographical location of the demand.

When Determining the Overall Nature, Level and Trend of Demand