Which of the following is NOT an undesirable outcome through poor positioning of a service?
A)The organisation or one of its services is pushed into a position where it faces head-on competition from stronger competitors.
B)The service has no position at all in the marketplace because no-one has ever heard of it.
C)The organisation attracts customers from outside its target segment.
D)The organisation's service position is confused and nobody understands what its distinctive competence really is.
E)The organisation is pushed into a position that no-one else wants because there is little customer demand there.

Question

Quizplus · Accepted Answer

Attracting customers from outside the target segment may not be necessarily undesirable, as long as the service can successfully serve their needs and gain new customers. The other options all describe negative outcomes of poor positioning.

Which of the Following Is NOT an Undesirable Outcome Through