Points of parity (POP) refer to the fact that the company brand offering is:
A)unique to the organisation
B)can be shared with competing organisations
C)relevant
D)has a distinct attribute
E)believable and credible

Question

Quizplus · Accepted Answer

Points of parity (POP) refer to aspects of a product or service that are largely similar across competing brands, indicating that a company's offering can share characteristics with those of its competitors.

Points of Parity (POP) Refer to the Fact That the Company