As a way of reducing risk and uncertainty, consumers often rely on the reputation of the service organisation prior to making their purchase decision.

Question

Quizplus · Accepted Answer

This statement is true. Reputation serves as a type of signal for consumers to assess the quality of service they can expect from an organization, and is often used as a way of reducing the perceived risk and uncertainty associated with a purchase decision.

As a Way of Reducing Risk and Uncertainty, Consumers Often