The awareness of a need will drive an information search on behalf of the consumer before a decision has been made.

Name: The awareness of a need will drive an information search on behalf of the consumer before a decision has been made.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The consumer will likely conduct research and gather information about options before making a decision, triggered by their awareness of a need or desire for a particular product or service.

The Awareness of a Need Will Drive an Information Search