Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?
A)The intangibility of the service
B)The consumer's lack of experience in using that service
C)The level of contact the consumer may have with the organisation during the purchase and consumption phase
D)The complexity of the service
E)The importance of the purchase to the consumer

Question

Quizplus · Accepted Answer

The level of contact the consumer may have with the organisation during the purchase and consumption phase can reduce risk and uncertainty by providing the consumer with more information and reassurance about the service. This can include customer service, clear communication, and opportunities for feedback. The other factors listed - intangibility, lack of experience, complexity, and importance of the purchase - may increase risk and uncertainty.

Which of the Following Factors May Reduce Risk and Uncertainty