What is social media measurement?
A) Qualitative and quantitative data found online
B) The analytics provided by Facebook and YouTube
C) The act of monitoring social media programs
D) Those KPIs used by a brand to evaluate its social media strategy
E) The measurement of the volume of content and sentiment of a brand on the social web.

Question

Quizplus · Accepted Answer

Social media measurement involves assessing the volume of content and sentiment related to a brand on social platforms, which helps in understanding the brand's online presence and reputation.

What Is Social Media Measurement