What did the early adopters of social media monitoring use it for?
A) To keep track of a brand's reputation online
B) To evaluate qualitative KPIs
C) To measure the effectiveness of social media programs
D) To monitor it for negative comments about a brand
E) To measure the ROI of social media

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The Answer of What did the early adopters of social media monitoring use it for?
A) To keep track of a brand's reputation online
B) To evaluate qualitative KPIs
C) To measure the effectiveness of social media programs
D) To monitor it for negative comments about a brand
E) To measure the ROI of social media

What Did the Early Adopters of Social Media Monitoring Use