In the introduction stage of the product life cycle, marketing efforts are primarily focused on:
A) building customer awareness of a product.
B) introducing new variations of existing products.
C) defending the franchise with competitive advertising, promotions, and price cuts.
D) protecting market share of a product from competitors.

Question

Quizplus · Accepted Answer

In the introduction stage of the product life cycle, the main focus of marketing efforts is to build customer awareness of a new product. This includes creating brand awareness, educating consumers on the benefits of the product, and generating demand for it. The goal is to establish a strong market position for the product and to lay the foundation for future growth. Therefore, the best choice is A.

In the Introduction Stage of the Product Life Cycle, Marketing