During the _____ stage of the product life cycle, sales peak, profits decline, and weaker competitors begin to drop out of the category.
A) decline
B) introduction
C) growth
D) maturity

Question

Quizplus · Accepted Answer

During the maturity stage, sales reach their peak and then begin to plateau or decline. As competition increases, profits tend to decline as companies lower prices to maintain market share. Weaker competitors who are unable to compete on price, quality, or innovation may drop out of the category altogether.

During the _____ Stage of the Product Life Cycle, Sales