_____ is said to occur when a new product line reduces the sales of an existing line.
A) Product differentiation
B) Cannibalization
C) Market segmentation
D) Targeting

Question

_____ is said to occur when a new product line reduces the sales of an existing line.
A) Product differentiation
B) Cannibalization
C) Market segmentation
D) ​Targeting ​

Quizplus · Accepted Answer

Cannibalization occurs when a new product line reduces the sales of an existing line, essentially eating away at its own sales. This can be a strategic move by a company to maintain market share or attract new customers, but it can also lead to decreased profitability or customer confusion.

_____ Is Said to Occur When a New Product Line