Question 1

Electronic bill presentment and payment is one of the ways of making electronic payments.

Accepted Answer

Electronic bill presentment and payment (EBPP) allows consumers to receive and pay bills electronically through a website or mobile app, making it a type of electronic payment.

Question 2

Opt­in email is much less expensive than direct mail.

Accepted Answer

Opt-in email only requires a list of email addresses and an email service provider, while direct mail involves printing, paper, postage, and other expenses. Therefore, opt-in email is generally less expensive than direct mail.

Question 3

Amanda has a pearl necklace that she would like to sell on eBay or Craigslist. By listing her necklace on one of these two platforms, Amanda would be using a form of e­commerce known as C2C.

Accepted Answer

C2C stands for "consumer to consumer" and refers to when individuals buy and sell goods/services directly to each other, using an online platform such as eBay or Craigslist.

Question 4

Viral marketing is when a firm uses computer viruses to deliver unsolicited advertisements to a user's computer.

Accepted Answer

Viral marketing is a marketing technique that uses pre-existing social networks to promote a product or service. It has nothing to do with delivering computer viruses or unsolicited advertisements.

Question 5

B2C e­commerce refers to online business trades between companies.​

Accepted Answer

B2C e-commerce refers to online business trades between businesses and consumers, not between companies.

Question 6

B2G e­commerce is when government agencies sell information, goods, and services to businesses.

Accepted Answer

B2G e-commerce is when businesses sell information, goods, and services to government agencies, not the other way around.

Question 7

Many firms have used the Internet to implement very effective viral marketing campaigns that attempt to get customers to communicate a firm's message to friends, family, and colleagues.

Accepted Answer

Many firms have successfully utilized viral marketing strategies through the Internet to spread their message to a wider audience through the word-of-mouth communication from customers to their friends, family, and colleagues.

Question 8

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

Accepted Answer

The answer of Viral marketing is not as effective as...

Question 9

Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.​

Accepted Answer

Viral marketing is a strategy that encourages individuals to spread a message or promotion to others through social media or other online platforms, often resulting in exponential growth of the message's visibility. In this scenario, the sports shop is asking Rudy to share his positive experience on Twitter, thereby potentially reaching a wider audience and increasing the shop's visibility.

Question 10

The online encyclopedia Wikipedia that uses wiki software to allow users to comment on and contribute to its articles is a Web 2.0 site.

Accepted Answer

The answer of The online encyclopedia Wikipedia that uses wiki...

Question 11

Shutterfly and Facebook are both examples of cybermediaries.

Accepted Answer

The answer of Shutterfly and Facebook are both examples of...

Question 12

The size of a typical individual transaction in B2B e­commerce is relatively small, usually a few dollars to a few hundred dollars.

Accepted Answer

The size of a typical individual transaction in B2B e-commerce is relatively large, usually thousands or tens of thousands of dollars.

Question 13

Opt­in emails are the same as spam, because they are unwanted messages.

Accepted Answer

Opt-in emails are not the same as spam as the recipient has given prior consent or willingly subscribed to receive emails from the sender. Spam, on the other hand, is unsolicited and sent without the recipient's permission.

Question 14

The number of customers in the target market of B2B e­commerce is larger than that in B2C e­commerce.

Accepted Answer

B2C e-commerce targets individual consumers, which is a larger market segment than B2B e-commerce, which targets businesses and organizations.

Question 15

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

Accepted Answer

This statement is false. Viral marketing is actually a form of buzz marketing that utilizes online sharing and social media to quickly spread a message to a large audience. It can be just as effective, if not more so, than traditional buzz marketing techniques.

Question 16

One Key difference between the B2C and the B2B marketplaces is that an individual buyer tends to be more rational than a business buyer.

Accepted Answer

This statement is false. In fact, the opposite tends to be true. Business buyers tend to be more rational in their purchasing decisions because they are making decisions on behalf of their organization and need to consider factors such as cost, quality, and long-term benefits for the company. Individual buyers, on the other hand, may be more swayed by emotional factors or impulse buying.

Question 17

Electronic bill presentment and payment is a method in which bills are sent to customers via email.

Accepted Answer

Electronic bill presentment and payment (EBPP) is a system that delivers bills and other payment-related information electronically, such as through email, online portals, or mobile apps.

Question 18

Internet advertising had experienced a sharp decline in revenue during the twenty­first century.

Accepted Answer

Internet advertising has actually experienced a rapid increase in revenue during the twenty-first century, with the industry generating trillions of dollars in revenue globally.

Question 19

A cybermediary is an Internet­based firm specializing in the secure electronic transfer of funds.

Accepted Answer

A cybermediary is an Internet-based firm that facilitates transactions between buyers and sellers, typically in the form of secure electronic transfers of funds.

Question 20

Companies use a secure socket layer (SSL) protocol to secure payment information transmitted over the Internet from a consumer to a business.

Accepted Answer

SSL protocol is used to encrypt and secure sensitive information, such as credit card details, during online transactions between a consumer and a business.

Quiz 16: Managing Information Technology: Finding New Ways to Learn and Link

Electronic bill presentment and payment is one of the ways of making electronic payments.

Optin email is much less expensive than direct mail.

Amanda has a pearl necklace that she would like to sell on eBay or Craigslist. By listing her necklace on one of these two platforms, Amanda would be using a form of ecommerce known as C2C.

Viral marketing is when a firm uses computer viruses to deliver unsolicited advertisements to a user's computer.

B2C ecommerce refers to online business trades between companies.

B2G ecommerce is when government agencies sell information, goods, and services to businesses.

Many firms have used the Internet to implement very effective viral marketing campaigns that attempt to get customers to communicate a firm's message to friends, family, and colleagues.

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.

The online encyclopedia Wikipedia that uses wiki software to allow users to comment on and contribute to its articles is a Web 2.0 site.

Shutterfly and Facebook are both examples of cybermediaries.

The size of a typical individual transaction in B2B ecommerce is relatively small, usually a few dollars to a few hundred dollars.

Optin emails are the same as spam, because they are unwanted messages.

The number of customers in the target market of B2B ecommerce is larger than that in B2C ecommerce.

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

One Key difference between the B2C and the B2B marketplaces is that an individual buyer tends to be more rational than a business buyer.

Electronic bill presentment and payment is a method in which bills are sent to customers via email.

Internet advertising had experienced a sharp decline in revenue during the twentyfirst century.

A cybermediary is an Internetbased firm specializing in the secure electronic transfer of funds.

Companies use a secure socket layer (SSL) protocol to secure payment information transmitted over the Internet from a consumer to a business.

Quiz 16: Managing Information Technology: Finding New Ways to Learn and Link

Electronic bill presentment and payment is one of the ways of making electronic payments.

Opt­in email is much less expensive than direct mail.

Amanda has a pearl necklace that she would like to sell on eBay or Craigslist. By listing her necklace on one of these two platforms, Amanda would be using a form of e­commerce known as C2C.

Viral marketing is when a firm uses computer viruses to deliver unsolicited advertisements to a user's computer.

B2C e­commerce refers to online business trades between companies.​

B2G e­commerce is when government agencies sell information, goods, and services to businesses.

Many firms have used the Internet to implement very effective viral marketing campaigns that attempt to get customers to communicate a firm's message to friends, family, and colleagues.

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.​

The online encyclopedia Wikipedia that uses wiki software to allow users to comment on and contribute to its articles is a Web 2.0 site.

Shutterfly and Facebook are both examples of cybermediaries.

The size of a typical individual transaction in B2B e­commerce is relatively small, usually a few dollars to a few hundred dollars.

Opt­in emails are the same as spam, because they are unwanted messages.

The number of customers in the target market of B2B e­commerce is larger than that in B2C e­commerce.

Viral marketing is not as effective as traditional buzz marketing because the latter allows for messages to reach a wider audience at a faster speed.

One Key difference between the B2C and the B2B marketplaces is that an individual buyer tends to be more rational than a business buyer.

Electronic bill presentment and payment is a method in which bills are sent to customers via email.

Internet advertising had experienced a sharp decline in revenue during the twenty­first century.

A cybermediary is an Internet­based firm specializing in the secure electronic transfer of funds.

Companies use a secure socket layer (SSL) protocol to secure payment information transmitted over the Internet from a consumer to a business.

Optin email is much less expensive than direct mail.

Amanda has a pearl necklace that she would like to sell on eBay or Craigslist. By listing her necklace on one of these two platforms, Amanda would be using a form of ecommerce known as C2C.

B2C ecommerce refers to online business trades between companies.

B2G ecommerce is when government agencies sell information, goods, and services to businesses.

Rudy just purchased a new pair of running shoes at a local sports shop. The owner of the shop requested Rudy to tweet about his experience in the store. The sports shop is trying to utilize a marketing campaign known as viral marketing.

The size of a typical individual transaction in B2B ecommerce is relatively small, usually a few dollars to a few hundred dollars.

Optin emails are the same as spam, because they are unwanted messages.

The number of customers in the target market of B2B ecommerce is larger than that in B2C ecommerce.

Internet advertising had experienced a sharp decline in revenue during the twentyfirst century.

A cybermediary is an Internetbased firm specializing in the secure electronic transfer of funds.