Affect can also be generated from brand familiarity through _____.
A) the bandwagon effect
B) the mere exposure effect
C) schema processing
D) high-exposure processing
E) operant conditioning

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where repeated exposure to a stimulus (such as a brand) can elicit positive affect towards that stimulus. Familiarity with a brand can lead to a feeling of comfort and liking, even if the consumer is not consciously aware of it.

Affect Can Also Be Generated from Brand Familiarity Through _____