The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.
A) subjunctive
B) performance-related
C) power-related
D) reinforcement
E) conjunctive

Question

Quizplus · Accepted Answer

The advertisement is making claims about the performance of the air conditioner, specifically that it is the fastest cooling and lowest power consuming. This is an example of a performance-related marketing strategy, appealing to consumers' desire for a product that functions well and efficiently.

The Advertisement for CoolBreeze Air Conditioners Claims That It Is