Customers recall from memory when making a choice; this process is called:
A) affect referral.
B) emotional transfer.
C) emotional retrieval.
D) global associations.
E) evaluative recall.

Question

Quizplus · Accepted Answer

Affect referral is the process where customers recall their overall feelings or attitudes towards different options when making a choice, rather than recalling specific attributes or details.

Customers Recall from Memory When Making a Choice; This Process