Consumers' predictions of what they will feel in the future is referred to as _____.
A) prospective theory
B) spatial analogy
C) affective forecasting
D) prospective occurrences
E) heuristic planning

Question

Quizplus · Accepted Answer

Affective forecasting refers to consumers' predictions of how they will feel in the future, which can play a significant role in their decision-making processes. Prospective theory and prospective occurrences are not terms commonly used in consumer psychology, while spatial analogy and heuristic planning are not directly related to consumers' predictions of their future emotions.

Consumers' Predictions of What They Will Feel in the Future