When deciding which brands to consider, a(n) _____ refers to those options that consumers want to choose among.
A) inept set
B) maximized set
C) consideration set
D) equivalent set
E) inert set

Question

Quizplus · Accepted Answer

The consideration set refers to the brands that are considered by consumers before making a purchase decision. Therefore, the correct term for this definition is consideration set.

When Deciding Which Brands to Consider, A(n) _____ Refers to Those